Three Tips to Get You Started with Your Retail Remodel
A Retail Remodel might seem a little daunting at first, but don't worry; we've got three tips to help you get started.
- Divide Your Store Into Sections And Calculate How Profitable Each Section Is: While the average profit per square foot in you store gives you a big picture, take the time to break it down and delve into the details. For example, if your sales are down in one section of the store, you can pump up your returns by adding new fixtures that allow you to display your products more attractively. By examining how effectively you use your available space, you'll get your creative juices flowing and increase your overall profitability one section at a time.
- Review Current Retail Design Strategies: Customer expectations are constantly rising, and if you aren't presenting your products in the best possible light, you are missing your chance to capture and retain their loyalty. From how you angle your lighting to the number of specialty displays you create, you should be guiding the people who enter your establishment to the products you want them to discover and buy. Consider hiring a design professional to enhance the flow of traffic and to highlight top sellers.
- Ask Your Customers What They Want To See: At the end of the day, the people who really matter are the customers who come in to buy your wares. Create a short survey and engage with them to uncover their real thoughts about shopping at your store. Take special note of what is working and what is not. Are they having trouble finding what they are looking for? If so, you will know where to start with your retail remodel.
To keep your customer's interest, retail stores must look fresh and inviting. Find your motivation for a retail remodel by diving into your financials, checking out the latest retail store design ideas, and asking your customers what keeps them coming back and what makes them stay away. Once you evaluate your current condition, you can choose to apply a series of small, but effective fixes, or rethink your entire design in ways that will maximize your return on investment.
What are you waiting for? We're here to help once you are ready to boost your profits with new design ideas.